As the temperature rises and people head outdoors to enjoy the sunshine, summer presents a fantastic opportunity for businesses to elevate their advertising game. With the right marketing strategies in place, you can capture the attention of potential customers and make a lasting impression. In this blog, we will explore various advertising materials such as outdoor banners, roller banners, forecourt signs, A boards and how you can incorporate eco-friendly marketing practices to minimise waste and choose recyclable materials for your summer campaigns.
Outdoor banners are a powerful tool to grab attention and showcase your brand. They can be strategically placed in high-traffic areas, such as near a busy road, at an event venue or in a shopping centre, to capture the attention of passersby. When designing your outdoor banner, consider using bold and vibrant colours, large fonts and high-quality graphics to create an eye-catching display that will stand out in the summer sunshine. Incorporate summer-themed elements such as beach scenes, BBQs or refreshing drinks to evoke the feeling of summer and connect with your target audience. Don’t forget to include your logo and contact information prominently to make it easy for potential customers to get in touch with you.
You can even ensure your outdoor banner printing includes a QR code so customers can easily scan and link to your website, socials or online competition.
Roller banners, also known as pull-up banners, are a versatile advertising tool that can be easily transported and set up at various locations. They are ideal for indoor and outdoor events, trade shows and exhibitions, making them perfect for summer marketing campaigns.
When designing your roller banner, keep in mind the message you want to convey and choose a clean and concise design that is easy to read from a distance. Consider using high-quality images, engaging headlines, and a strong call to action to encourage people to take action. Roller banners are also a great opportunity to highlight any special summer promotions or discounts you may be offering.
Forecourt signs and A boards are excellent options for businesses located on busy streets or near a beach or park. These outdoor advertising materials can be placed strategically to attract attention and drive foot traffic to your business. With forecourt signs and A boards, you can display your summer promotions, menu specials or upcoming events to entice potential customers to step into your establishment. Consider using bright and bold colours, clear fonts, and concise messaging to create an effective and compelling display.
Don’t forget to include your logo and contact information to make it easy for people to identify your business and get in touch with you.
As businesses strive to be more environmentally conscious, incorporating eco-friendly marketing practices can be a compelling strategy to attract environmentally-conscious consumers. When designing your advertising materials, consider using eco-friendly options such as recyclable materials, biodegradable or compostable materials and vegetable-based inks (learn more about our eco printer status on our environment page). For example, you can print your posters on recyclable materials or opt for banner printing on eco-friendly PVC-free Envirotech. Choose printing companies that use sustainable practices, such as using eco-friendly inks and minimising waste in their production processes.
In addition to using eco-friendly materials, you can also minimise waste by optimising your marketing collateral. For example, if you print leaflets or flyers, use smaller sizes and print only what you need to reduce waste. You can also encourage recycling by including a call to action on your marketing materials, urging customers to recycle or repurpose them after use.
Make your summer advertising fantastic and drive traffic into your business with these top tips!
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